by kenneth Justice
~Yesterday morning at coffee a dude in a designer suit and tennis shoes sat down next to me with a young woman…..turned out he was from some company and was interviewing a potential prospect to fill a job opening.
Oddly enough, coffee houses seem to be a popular place for job interviews because over the years I’ve observed no less than a hundred or so and they always take on one particular form; after the interviewer asks their various question they almost inevitably turn to the interviewee and say, “okay, now sell me on yourself; why should I hire you?”
This is usually the most uncomfortable part of the interview; who wants to ‘sell themselves’?
For many of us, having to sell ourselves isn’t the most natural or comfortable thing to do. Talking about ourselves as though we are ‘indispensable’, ‘awesome’, or ‘the best worker in the history of workers’ often feels a bit too unnatural.
For many of us, we would rather let our work and resume speak for themselves.
However, if you think about it; much of life is about selling ourselves.
—) Get pulled over by a traffic officer for speeding and you might find yourself saying, “But officer, I’ve had such a great driving record until just now”.
—) Try to get into that IVY league school or college program and you might find yourself speaking highly of yourself in a college application or to a recruiter.
—) Try to get a book published and your agent or publisher is going to want to know why they should publish your book
—) Go on a first date and you will find yourself talking about your ‘finer’ points.
Whether we like it or not, much of life is about self-promotion
Writing a blog is in many ways a form of self-promotion; I kept a private journal for years and it was what it was; private. But a blog is a way of putting our ideas and thoughts out in the public…for others to see……to promote what we have to say.
Some people take self-promotion to an annoying level; those are the people who are constantly bragging about themselves and telling you how wonderful they are. Do any of us like people who brag?
Self-promotion can be good and it can be bad…..I guess it’s a matter of how we do it and a matter of how we abuse it.
Some companies seem to take commercials and self-promoting their products to a whole new level of absurdity. Take for instance all these pharmaceutical companies who hawk their products via commercial; ‘buy our products and don’t worry about the risks’.
–) If you take Latisse you will have ‘thicker’ more ‘beautiful’ eyelashes Brooke Shields told us…..oh by the way; you also might experience major allergic reactions, damage to your cornea, and hair growth outside of the treatment area! Somehow Brooke Shields forgot to convey the potential problems to us in the commercial!
—) Do you have knee pain? Take Cymbalta! Oh by the way…it might cause you to have serious diarrhea, nausea, and suicidal thoughts!
—) Suffer from bipolar disorder? Take Depakote! Oh by the way it might cause potentially fatal liver damage, pancreatitis and brain and spinal cord birth defects!
I have a lot of friends who are currently dating and that is another form of self-promotion; in the beginning you talk about all your good qualities (kind of like a pharmaceutical commercial) and it isn’t until you’ve been dating for a while that you find out about the potential ‘side-affects’. Imagine if you had to mention all the negatives at the beginning of the relationship; suffice to say, first dates would very different!
To be honest, I’m not against self-promotion….I’m just still trying to figure out where that line is between positive self-promotion and self-promotion that goes too far; any ideas?
But for now…..I could really go for another cup of coffee.